Silgard – vaccine against cervical cancer
360° COMMUNICATIONS
Silgard – vaccine against cervical cancer
Client: Merck Sharp & Dohme IDEA
Description: Campaign focused on the general public – new product launch
Because of the low awareness of this type of cancer, we have divided the campaign into two parts. The first stage focused on the awareness of cervical cancer caused by HPV. The second stage involved communication of the vaccine as such. The first stage was centered around public relations, while the cornerstone of the second stage comprised a strong visual for a campaign in the press and on municipal billboards; we continued in further ATL communication and focused also in specialized events.
