Event Aesthetics of Book Therapy, the most stylish book store in Prague

In this project we moved our capabilities even higher than usually. We have not only designed every aspect of store's strategy, function, outstanding experience and visual part, but we are also running this business. 

Brand design

Visual assets

Store interior design

Strategic positioning of portfolio

Business planning

Communication strategy 

Launch strategy...

We can write a lot of bullshits here. The most useful way to describe how holistic this project was and is till nowadays is by describing the original space of the shop. It was empty ruined room. Now it is running business with influence on entire culture of Prague.

Anyone can produce events.
We curate them.

Functional Aesthetics

Our events are flawless, there are no logistical hiccups, or badly planned spaces, or cues of people. All parts are sensibly orchestrated.

Strategic Aesthetic

Events create memories and deliver messages, we help to craft them and bring them to the right audience at the right time at the right place for maximum impact.

Experietial Aesthetic

We don't create party themes, we design immersive experiences built around ideas that can be translated into most stunning executions.

Visual Aesthetics

We pride ourselves as creators of the most tasteful designs inspired by minimalism and scandinavian concepts, curated to fit your brand.